Fashion Forward, an innovative online fashion retailer

Industry E-commerce, Fashion

Location New York, USA

Objective

To enhance the online shopping experience by integrating a virtual try-on feature, enabling customers to see how clothes would look on them before making a purchase.

Challenges

High Return Rates

Fashion Forward faced a significant number of returns due to customers being unsatisfied with how clothes looked or fit after purchase.

Customer Experience

Providing an engaging and personalized online shopping experience was a major challenge, as customers were unable to try on clothes virtually.

Technology Integration

Implementing a sophisticated virtual try-on solution that seamlessly integrates with the existing e-commerce platform and is user-friendly across various devices.

Solution by TechAli

AI-Powered Virtual Try-On Feature

Technology Stack

Machine Learning (ML)
Computer Vision
Augmented Reality (AR)

Components

3D Body Scanning: Using computer vision and machine learning algorithms, the solution allows customers to create a 3D model of their body by uploading a few photos.
AR Integration: Augmented Reality (AR) is used to overlay clothing items on the user's 3D model in real time.
Fit Prediction: Machine learning algorithms predict how different sizes of a clothing item will fit based on the customer's body dimensions.

Seamless Integration

Platform Compatibility

The virtual try-on feature was designed to integrate smoothly with Fashion Forward’s existing e-commerce platform, ensuring compatibility across web and mobile applications.

User Interface

A user-friendly interface was developed, making it easy for customers to upload photos, select clothing items, and see a virtual representation of themselves in the chosen items.

Data Security

Privacy Measures

Ensuring customer data privacy is paramount by using advanced encryption techniques to protect personal data and the system’s compliance with GDPR.

Acheived Results

Reduced Return Rates

The virtual try-on feature can lead to a 25% reduction in return rates within the first three months of production.

Increased Engagement

Customer engagement on the platform can increase by 40%, with more time spent exploring and trying different clothing items virtually.

Higher Conversion Rates

The feature contributed to a 20% increase in conversion rates, as customers felt more confident in their purchases.

Positive Customer Feedback

Customers reported a higher level of satisfaction with the shopping experience, appreciating the ability to see how clothes would look on them before buying.

Techali LLC has transformed our online shopping experience with their cutting-edge virtual try-on solution. Our customers love the feature, and we’ve seen significant improvements in engagement and sales. The team at Techali was professional, responsive, and delivered a top-notch solution that exceeded our expectations.

Sarah Johnson, CEO of Fashion Forward

Conclusion

Techali LLC successfully developed and implemented an AI-powered virtual try-on solution that addressed key challenges for Fashion Forward, enhancing the overall customer experience and contributing to improved business metrics. This case study demonstrates Techali LLC’s capability to deliver innovative and impactful AI solutions in the e-commerce industry.